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IntermediateAsset structure
Designing a bulletproof brand asset library for multi-brand agencies
Learn how to organize logos, colors, typography, icons, and marketing collateral so non-designers always use the right assets.
JR
Julian Ross
Brand Experience Lead
12 min read
•4 implementation steps
Prerequisites
- Approved vector logo packages
- Official brand guidelines document or brand book
Included deliverables
- Brand Asset Hierarchy Cheat Sheet
- Logo Usage Dos & Don’ts Template
Step-by-step walkthrough
1
Step 1
Structure logo files by lockup and color variant
3 mins
Categorize logos into Primary, Horizontal, Stacked, and Mark-only variants with dark, light, and monochrome options.
- Store vector formats (SVG, EPS) alongside high-res raster files (PNG, WebP).
- Include clear clear-space rules and minimum pixel dimensions.
- Label files with intuitive descriptive names rather than final_v3_revised.svg.
2
Step 2
Document color tokens and accessibility contrasts
3 mins
Define primary, secondary, and neutral palettes with exact HEX, RGB, CMYK, and Pantone values.
- Provide accessible text-on-background pairing recommendations.
- Highlight banned color combinations.
- Include CSS/Tailwind color token snippets for frontend developers.
3
Step 3
Organize approved presentation and social templates
3 mins
Place editable Google Slides, Canva, and Figma templates directly in the workspace.
- Link to master slide templates for client pitch decks.
- Provide social media asset templates for LinkedIn, Twitter, and Instagram.
- Lock master template files and instruct users to duplicate before editing.
4
Step 4
Establish asset deprecation and archiving routines
3 mins
Prevent accidental usage of obsolete graphics with a strict archive protocol.
- Move retired campaign collateral into an explicit [Archive - Do Not Use] folder.
- Revoke share links for expired marketing initiatives.
- Add a "Last Verified" date timestamp to the brand library header.
